Retention period (EN)

The retention period is the period of time that a profile is kept in an audience (after triggering the entry rules to join the audience). The retention is only applied to event based audiences. The retention period of a specific profile can be viewed under Audience data. The settings for audiences of one day or longer differ.

Retention of one day

In the first hour after joining an audience or extending the retention period of an audience, no event will extend the retention period
After one hour, triggering an event from the entry rules again will result in an extension of the retention period

At hour 0, a profile based on the entry rules enters an audience
- So no event will extend the retention period until hour 1
At hour 2 the profile activates a ViewContent → as a result of which the retention period is extended to hour 26
- So no event will extend the retention period until hour 3
After hour 26 the profile leaves the audience

Retention of more than one day

In the first 24 hours after joining an audience or extending the retention period of an audience, no event will extend the retention period
After 24 hours, triggering an event from the entry rules again will lead to an extension of the retention period

At hour 0 a profile based on the entry rules will join an audience
- So no event will extend the retention period until hour 24
At time 25 the profile activates a ViewContent → which will extend the retention period until time 73
- So no event will extend the retention period until hour 49
After hour 73 the profile leaves the audience

Spotler Activate

Retention period (EN)

Analytics

Retention of one day

Retention of more than one day

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