Recommended for you (EN)

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Last updated: Jan 31, 2022 by Cherlain Gajapersad (Deactivated)
2 min read

The Recommended for you product set contains recommended products that are often bought in combination.

Composition

Based on the behaviour of a profile, products are recommended that other profiles also bought in combination with the product that they interacted with. To compose the set, product ids that occur in the following event are used:

Purchase (EN)

The following is a simplified example of how the product set for profile A is composed. The process below happens on a large scale with all profiles and products in Squeezely, factors such as time and weighting also play a role in the final result.

Input profile A in Squeezely

  • Profile A has added product 1 to the shopping cart

Input all profiles in Squeezely

  • Profile B has done an order with products 1, 2 and 3

  • Profile C has done an order with products 1 and 3

  • Profile D has done an order with products 1, 2, 3 and 4

Output

For profile A, the following Recommended for you set is assembled (in order):

  • Product 3 → because the three profiles that have purchased product 1 have also purchased product 3 in the same order

  • Product 2 → because of the three profiles who purchased product 1, two of them also purchased product 2 in the same order

  • Product 4 → because, of the three profiles that purchased product 1, one profile also purchased product 4 on the same order

Options

The following additional options can be applied to the composition:

  • Max # of products: the maximum number of products in the set (when the maximum number is reached, the product that came first in the set goes first)

  • Exclude product set: products from another product set can be excluded for this product set

  • Exclude # last recommended: the number of recently recommended products is excluded for this product set, so that the same products are not shown constantly

  • Recency weight: the extent to which more value is attached to recently viewed products

  • Recommend based on products: the recommendations are compiled based on the product id that is sent along in the event instead of the profile's behavior

When you select this option, it is obligatory to send a product id in the event when composing the product set. The set will be composed based on the product id which is sent. So the relations of the product with other products is specifically looked at, instead of the total behaviour of the profile towards products.

  • Fallback set: if insufficient products meet the criteria to reach the maximum number of products, the product set can be supplemented with products from another product set.



The set can be specifically or dynamically composed with:

Product Set Filters (EN)