A profile triggers the InitiateCheckout event when it starts the checkout flow.

Content

The InitiateCheckout event has no mandatory fields. The event will arrive in Squeezely as follows:

If more fields are displayed in the event, they will be additional fields will be included in the event.

Go to Data and scroll to 'Events': Click on the event PersonalizationClosed Is the event not listed in the overview? Check if there has ever been a live personalization in the account. If yes, check the implementation. If not, put a personalization live.

Implementation

The event can be implemented manually with:

Custom Tracking (EN) InitiateCheckout with Custom Tracking (EN)