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This guide helps you setup & use your data on the Spotler email platform. The following steps are covered in this guide:
To setup the connection you will need an API key & Secret from your Spotler account. To create these, go to your account settings, under 'Integrations'.
Make sure you create an new authentication that is unique to Squeezely and has a unique externalid. This unique externalId has to be created by your account manager at Spotler first.
If you are unsure about setting this up, contact your account manager at Spotler.
Copy your keys and find the Spotler connector in Squeezely, via https://www.squeezely.tech/company/settings . Click on the Spotler button and fill in your keys.
You are able to trigger Spotler campaigns with dynamic templates directly from Squeezely Journey Builder.
To trigger a campaign from Spotler, first set up your campaign in Spotler. Choose an 'external trigger' for your campaign, so it can be triggered from Squeezely.
The name of your trigger will appear in Squeezely Journey builder and will activate all campaign steps added to your Spotler campaign.
NOTE: Make sure to activate your campaign in Spotler for it to be able to send out emails.
To use a template with dynamic product content in your Spotler campaign, create a new template using the type 'Product Review' or 'Verlaten Winkelwagen'.
Edit the template to meet your requirements, but leave the product placeholder [campaignfield:productlist] intact.
This is where the products from the Squeezely Trigger will show up, like you can see in below example:
In below example the 'play' icon determines who will enter your journey. In this case an email will be sent to everybody that enters your journey after 1 day.
Find out more about building journeys here.
When you click on the blue email block, you will be able to make two settings:
Press 'Save' and publish your journey to start sending.
Using Squeezely audiences in Spotler requires that you have manager permission within Squeezely.
Go to your audiences in Squeezely and use 'Export CSV'
In your Spotler account go to 'Lists', select 'Static Lists' and use 'Import list' to import your list to Spotler.
Every trigger you send from Squeezely Journey Builder, will update your Spotler contact with the most recent profile fields known in Squeezely. By default below fields are synced to Spotler with every call.
Squeezely Field | Spotler Field |
---|---|
E-mailadres | |
Phone | Telefoon nr. |
First Name | Voornaam |
Last Name | Achternaam |
Gender | Geslacht |
Birthdate | Geboortedatum |
Postal Code | Postcode |
City | Woonplaats |
If you have Custom Profile Fields in Squeezely that you want to sync into Spotler, you will have to setup a mapping in Spotler. To do this, simply change the name of your Spotler Profile fields, to match one of your custom fields in Squeezely.
For example if you have a custom field in Squeezely, named 'custom_favcolour'.
In Spotler, find your database fields under Settings. Change one of the field names to match the fields you want to map from Squeezely. In the example below we have created the field name 'custom_favcolour'. This will make sure that each trigger from Squeezely Journey Builder updates your Spotler field 'custom_favcolour' with the value from Squeezely.
Squeezely can sync a SHA-256 hashed version of the customer's email address into the Spotler profile. This can be used to identify customers visiting your website from an email campaign. To map the hashed email to your Spotler profile, simply rename one of your profile fields in Spotler to 'email_hash'.
In your email template in Spotler, add a parameter to your url's that contains the SHA 256 hashed email. For example www.mysite.com?email_hash={email_hash}. This will now enable matching of customers that visit your website from an email campaign.
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