Welcome to the Squeezely Public Knowledgebase. Here is where you will find everything you need to know about using the Squeezely Platform. |
Using the Google Analytics connector found in Company Settings you are able to transfer data from Squeezely to your Google analytics account. This guide covers how your data is transferred to Google Analytics and where to find it in your Google Analytics Account.
Go to Company Settings to install the Google Analytics connector.
To avoid events from appearing in Google Analytics twice, please carefully review the events you are forwarding from Squeezely before saving.
The following events generated by Squeezely can be sent to Google Analytics.
Subscribe - This event is sent every time a visitor subscribes via a personalization. Sent by default.
PersonalizationView & Personalization Click events contain both the ID for your personalization, as well as the variant id.
SqueezelyAudience contains all audience id's know for the user on the pageload.
In your analytics account, use the navigation bar on the left to find 'Behavior' > 'Events' > 'Overview'.
Events forwarded from Squeezely can be found under Event Category 'SqueezelyEvent'.
Click on 'SqueezelyEvent' to open up the Event Category. Set your primary dimenson to 'Event Action' to inspect all the events forwarded by Squeezely:
Click on one of your event actions to review the event labels for this event. In below example we are viewing the event labels for the event PersonalizationView.
This gives provides insight in which personalizations have been viewed by your website visitors.
Enhanced e-commerce already implemented? Our support can activate "smart tracking" for you, meaning the enhanced ecommerce events will be converted to Squeezely events! |
Segments are a great way to analyze behaviour of specific groups in Google Analytics. Create a segment from the events Overview by clicking on +add Segment,
Choose 'New Segment' to create your selection.
Click on 'Advanced' > 'Conditions'.
Open the dropdown and find 'Behavior' under 'More Dimensions'.
For example select 'Event Action' contains 'PersonalizationView' AND 'Event Label' contains 'Personalization id & Variant ID' to create a segment of people that viewed a certain Personalization Variant from Squeezely.
You can now use this segment to compare it's behavior against other groups of website visitors. In the example below we are reviewing the time spent on site for our segment vs. all website visitors:
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