Welcome to the Squeezely Public Knowledgebase. Here is where you will find everything you need to know about using the Squeezely Platform.
Congratulations! You have decided to start building profiles using Squeezely Data Management Platform. Setting up a successful integration is not difficult, but it requires a little bit of planning. In this knowledge base you will be able to find information on how the platform works and how to successfully set it up. Just follow our step by step task list below, or navigate the knowledge base by yourself using the navigation on the right. Good luck!
Here is where you put in the name of your company.
When this setting is enabled Squeezely Audience Id's will be published to your website's datalayer for each visitor. This allows you to modify your website content based on the audience a user qualifies for. Currently this setting is whitelisted for selected accounts only. Ask your Squeezely account manager about this setting.
Using utm_campaign in your advertisements
By default Squeezely will generate ?sqzl_campaign=your_identifier URL extensions for your campaigns. If you want to use utm_campaign instead, you can use this setting.
Select the currency of the products sold in your store here.
The control percentage will exclude a random group of visitors from all your audiences. In your dashboard you will be able to find out if this control group has showed different spending behavior as opposed to people that were targeted by your campaigns. You can set this only once!
This is your key to transfer data using our Squeezely API. As mentioned on the form, we advise you to keep this a secret .
Collecting Data using Squeezely DMP
After completing your company settings, move right on to sending data into Squeezely DMP. Below you will find a list of tasks that will guide you through the installation!