For convincing profiles to buy products, scarcity based on 'this product is only x in stock' is inserted into website content.
📋 Preparation
1️⃣ Create personalization
Create a personalization for scarcity that will be inserted into the website content:
🧪 Testing
Test the personalization live with different product pages on the website:
Tips
Add a control group to the personalization to compare conversions.