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For convincing profiles to buy products, social proof based on 'this product was ordered x time ago' is incorporated into a pop-up.

Preparation

Create personalization

Create a personalization for social proof that will be embedded in the pop-up:

X minuten geleden besteld - personalisatie maken.mp4

Testing

Test the personalization live with different product pages on the website:

X minuten geleden besteld - testen.mp4

Tips

Add a control group to the personalization to compare conversions.

 Want to add the city name of the last order?

Then add the following to the description of the popup:

from {{ last_conversion_product.city | default('a city near you')}}

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