For the collection of profile data, personalization is applied to the website. Squeezely then automatically links the profile data to the profile.
Preparation
- Implementing Shopify, Magento 2, Lightspeed or loading the Base Tracker
- Determining the profile data that has to be collected
Creating an Audience
Create an audience to not show the personalization in step 2 to the profiles of which the desired profile data is already known:
Create Personalization
Create a personalization to collect the desired profile data:
Test
Test the personalization live on the website and see the effects on the 360° profile:
Tips
This Success Case can be combined with