Content Comparison

Suppose you want to keep track of how interested profiles are in products for men, you can do this as follows:

• Create a counter field called custom_man with a decay of 1 per 1 days

• In events, pass the custom_man field, such as:

  • at ViewContent of men's products custom_man = 1

  • at AddToCart of men's products custom_man = 5

  • at Purchase of male products custom_man = 20

• Suppose I trigger a ViewContent, AddToCart and Purchase of men's products, this produces the following:

  • start counter = 0

  • ViewContent with custom_man +1 = 1

  • AddToCart with custom_man +5 = 6

  • Purchase with custom_man +20 = 26

• So on day 0 the counter has a value of 26, then the decay is applied:

  • day 1 = 26 - 1 = 25

  • day 2 = 25 - 1 = 24 etc.