For convincing profiles to buy products, social proof based on 'this product has sold x times' is inserted into website content.
📋 Preparation
- Collecting the event: Purchase
1️⃣ Create personalization
Create a personalization for social proof that will be processed in the pop-up:
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🧪 Testing
Test the personalization live on the website:
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Tips
Add a control group to the personalization to compare conversions.