For convincing profiles to buy products, social proof based on 'this product has been viewed x times' is shown into a pop-up.
Preparation
- The collect of the event: ViewContent
1️⃣ Create personalization
Create a personalization for social proof that will be inserted into the pop-up:
...
🧪 Testing
Test the personalization live with different product pages on the website:
...
Tips
Add a control group to the personalization to compare conversions.