It is It’s important to note know that the audience numbers you see in Squeezely will are never exactly match the same as the end result in Google and Facebook. This is for has a number couple of reasons:
FB / Google must be able to link the event data eventdata to a profile profle in their system so they can serve ads.
You can only send events event to FB / Google when the link connection is established, whereas in while Squeezely you already have event data has eventdata from the past.
You have set up a more complex audience set up, so you can't cannot use the direct event data.
The first reason is something that lies entirely with the external platforms, for example, usually one of the two parties has more members in an identical audience. For the other two reasons, we have written out some example scenarios below so it is clearerIt’s also important to keep in mind that there is a difference between event based audiences and profile based audiences. Profile based audiences for example, where we have the rule to export to Facebook, can’t take the rule directly. That means that everyone that was already in that audience has to visit the website once again. There is no retention and we depend on our generated SqueezelyAudience event.
The first rule is something that depends entirely on the external platforms and is usually the reason why one of the parties has a larger number even though it’s an identical audience. The remaining two reasons are described in a few example scenario’s below:
Audience type | Squeezely rules | Google rule | Retroactive data |
|---|---|---|---|
ID: 1 - Event audience | AddToCart event in past 30 days | Event = AddToCart | Yes, automatically |
ID: 2 - Event audience | Purchase event in past 30 days | Event = Purchase | Yes, automatically |
ID: 3 - Segmented audience | Audience 1 AND Audience 2 | Audience_ID = 3 | Yes, manually |
ID: 4 - Profile audience | Gender is male | Audience_ID = 4 | No |
