With Smart Tracking, the following fields are sent along per event:
Event | Fields |
|---|---|
ViewContent |
|
AddToCart |
|
PrePurchase |
Note: email is not part of the Smart Tracking. |
Purchase |
Note: email is not part of the Smart Tracking. |
The field email is not part of the Smart Tracking fields. However, for the implementation of the PrePurchase and Purchase, this field is mandatory. The field can be added in the following two ways:
Extra property in Enhanced enhanced Ecommerce (EN)
🏷 Custom event met with Google Tag Manager (EN)
Additional fields
It is not possible to send extra fields from Enhanced Ecommerce. To send extra fields with interactions, there are two options:
All fields via GTM: deactivate Smart Tracking and send the event via: Custom Tracking (EN)
Additional fields via GTM: implement an additional event at the time of interaction with Custom Tracking (EN)