Mail content that is customized based on the recipient. This personalisation can only be used when using Pure 360 or Mailjet.The email personalization is a formatted product set that can be used in Mailjet, Pure360 and Mailchimp. In the email personalization you can determine the following settings:
Content
Variant name: give the variant a name
Product set:the product set that will be processed in the mail
Product amount : the number of products in the mail
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UTM tag: add an utm tag, like source or campaign, for measuring results
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