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With Event Tracking, interactions of profiles are recorded and sent to Squeezely as events. In Squeezely events can be received via the frontend and backend.

Frontend Tracking

With frontend tracking you can send events from the website to Squeezely. For sending frontend events the implementation of:

Image Modified  Base Tracker (EN)

On the basis of the Base Tracker events can be sent with:

Image Modified  Smart Tracking (EN-GB)

Image Modified  Custom Tracking (EN)

Backend Tracking

With backend tracking you can send events from other systems to Squeezely with:

Image Modified API Calls (EN)

When using Copernica, backend purchase can be received through the link of:

Image Modified Bookerz -Copernica link(EN)

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titleHow does the Event Tracking work when I use Shopify, Magento 2 or Lightspeed?

When using these platforms, you can use the automatic implementation of the Event Tracking and Product Feed:

🔌 Shopify Plugin (EN)

🔌 /wiki/spaces/SG/pages/13996523552618327072

🔌 Lightspeed Plugin (EN)