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Events that will be attributed to a personalization variant as conversions, good examples for example are Purchase and EmailOptIn events.
Any attribution event is counted as a conversion if the customer has touch points with the personalization in question (via attributable events) within the attribution window.
Unique order id’s will be counted towards conversions in the case of Purchase attributions.
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The orderid in purchase events will be used to identify unique conversions. If only empty orderid fields are sent with purchase events it’ll cause all purchase attributed personalizations to show a maximum of 1 conversion. If irregularly sent, it’ll cause the conversions to be irregularly counted as well.
The future
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If deemed as a useful feature, we might make a setting available in the future with which the attribution window can be chosen freely (within reasonable limits).
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