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Events that will be attributed to a personalization variant as conversions, good examples for example are Purchase and EmailOptIn events.
Unique order id’s will be counted towards conversions in the case of Purchase attributions.
Attributable events
Personalization statistic events to which an attribution event can be linked (currently PersonalizationView, PersonalizationClick and PersonalizationClosed).
Attribution models
Last Interaction
Using this model, an attribution event can only be attributed to one variant, per personalization. The last touchpoint will receive the conversion.
This means only the most recent variant is attributed if a customer sees multiple variants within the same attribution window.
A customer can see multiple variants, if for example using multiple browsers, computers, or after clearing cookies.
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