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For more info on the concept of RFM, and how we measure RFM scores, please refer to: ENG RFM Concept (EN)
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How To Use the RFM app in Squeezely
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· Lost customers - Not recent - Frequent - Low value
Edit Values
We have defined the Segments with the following RFM values, to give youa good head start:
Segment | Scores |
|---|---|
Champions | 555, 554, 544, 545, 454, 455, 445 |
Loyal | 543, 444, 435, 355, 354, 345, 344, 335 |
Potential Loyalist | 553, 551, 552, 541, 542, 533, 532, 531, 452, 451, 442, 441, 431, 453, 433, 432, 423, 353, 352, 351, 342, 341, 333, 323 |
New Customers | 512, 511, 422, 421 412, 411, 311 |
Promising | 525, 524, 523, 522, 521, 515, 514, 513, 425,424, 413,414,415, 315, 314, 313 |
Need Attention | 535, 534, 443, 434, 343, 334, 325, 324 |
About To Sleep | 331, 321, 312, 221, 213, 231, 241, 251 |
At Risk | 255, 254, 245, 244, 253, 252, 243, 242, 235, 234, 225, 224, 153, 152, 145, 143, 142, 135, 134, 133, 125, 124 |
Cannot Lose Them | 155, 154, 144, 214,215,115, 114, 113 |
Hibernating customers | 332, 322, 233, 232, 223, 222, 132, 123, 122, 212, 211 |
Lost customers | 111, 112, 121, 131,141,151 |
In case you want to define your own values for each segment (let’s say you’d only want 555 to be your champions) you can easily do so by clicking on the “edit values” button of a segment:
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Create audiences
Create audiences
Let’s have a look at how to use these segments in Squeezely. On each segment tile, there is an option to either edit the values for your segment, and to create an audience. These audiences can be used like any other audience and are available for advertising, journey builder and website personalization.
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