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In the PrePurchase event the following fields are sent along as a minimum:
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Email: the email address of the profile
If more fields are displayed in the event, extra fields are sent along in the event.
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Implementation
The PrePurchase event can be implemented automatically with:
The PrePurchase event can be implemented manually with:
Google Tag Manager
PrePurchase in GTM🧩 Smart Tracking (EN)
🏷 Custom Tracking (EN) ➡ 🛒 PrePurchase with Custom Tracking (EN)