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When using Copernica, the backend purchase can be received through the link of:

🔗 Bookerz (EN)

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titleWhy is both frontend and backend tracking recommended for the purchase event?

Because of the following situations, both frontend and backend purchase are recommended:

  • The frontend purchase is not always triggered because the thank you page is not loaded

  • Because of some Adblockers the cookies are not accepted and therefore no frontend events are sent to Squeezely

In the example below the advantage of sending both is shown:

Frontend purchase only

Frontend & Backend purchase

  1. Profile A does a purchase

  2. Profile A clicks away the thank you page before it is loaded = no frontend purchase, so no purchase

  1. Profile B will make a purchase

  2. Profile B clicks away the thank you page before it loads = no frontend purchase

  3. Information from the order system that Profile B has made a purchase = backend purchase


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titleWhich data fields can I include in the event?

An overview of the data fields you can send in the event, can be found here: 📄 Data fields (EN)


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titleHow can I send custom data fields along with the event?

First you need to create the custom data fields in Squeezely 🛠 Creating custom data fields (EN)

Next you can send these with the field label: custom_(name of the field).

For example, in the case of the custom data field custom_province, custom_province must be sent along.

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