Connecting your Google ads account

Go to Company Settings to install the Google Ads Channel connector.This guide covers the following topics:

• What will happen when I Install the Google Ads Connector
• Setting up the Connector
• Squeezely Audiences in Google Ads
• Squeezely Conversion in Google Ads
• Squeezely Events in Google Ads

What will happen when I install the Google Ads Connector?

• Tracker events your website sends to Squeezely, will be sent to the gtag associated with your Google Ads account. Events will be prefixed with 'sqzl_' to prevent interference with existing gtag setups.
• A conversion Pixel will be added to your Google Ads Account under 'Conversions'. This conversion pixel will be set to inactive for accounts that already contain active conversion pixels.
• Audiences exported to Google Ads from Audience builder will be synced to your designated Google Ads Account.

Setting up the connector

Go to Company Settings to install the Google Ads Channel connector.

To get started, click on 'Connect Google'. You will be redirected to a Google Login page. Login to the account you want to connect to Squeezely and press 'Next'. Accept the connection to Squeezely, and you will be redirected back to the Squeezely Platform.

Select your Adwords Account

Use the dropdown menu to find the Adwords account you want to link to Squeezely Platform. This is where we will export audiences and campaigns to.
If you are using a Google Adwords Manager Account, select this first. You will be asked to select your managed account in the next step of the process.

Adwords Managed Account

Linking an account associated with your manager account? Go ahead and select this from the dropdown menu.
Not using a managed account? Please press the switch to indicate this. 

Press 'save' when done to confirm your settings

Squeezely Audiences 

Login to your Google ads account and click on 'Tools & Settings', find 'Shared Library' and click on 'Audience manager'.

In Audience Manager, you will find an overview of all the Squeezely Audiences that have been synced to Google Ads.

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Click on the audience name to inspect all the audience settings that have been published from Squeezely.

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Squeezely Events in Google Ads

Event that are being sent to the Squeezely Javascript Tag from your website are also relayed to the Gtag related with your Google Ads account.  

To review events being sent to your Google Ads Gtag, go to 'Tools & Settings', find 'Shared Library' and click on 'Audience manager'. Within 'Audience Manager' find 'Audience Sources'.

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Click on 'Details' to analyze events transferred to your Google Ads Tag. Squeezely events can be found under the parameter 'ecomm_event'.

This list will contain all the events you send to Squeezely, as well as the following events generated by Squeezely:

• SessionStart - This determines the start of a new website session for a visitor.
• SqueezelyAudience - This event transfers all audience id's know for the visitor to Google Ads.
• PersonalizationView - This event is sent every time a visitor has viewed a personalization on your website.
• PersonalizationClick - This event is sent every time a visitor has clicked on a personalization on your website.

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Squeezely Conversion in Google Ads

After connecting your Google Ads account to Squeezely, a conversion action will be added to your account. Go to 'Tools & Settings' > 'Measurement' > 'Conversions' to find it.

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This Conversion action is based on the Purchase events Squeezely is receiving from your website. By default this conversion event will be set not to be included in "Conversions". This prevents it from being counted in your Google Ads campaign statistics. If you would like to include the conversions in your reports, go ahead and set include in "Conversions" to "Yes".

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