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Before we get you underway with the setup here is some general info on h= ow a Data Management Platform (or DMP, for short) works.
There are a couple of core DMP concepts you should be familiar with.
Use Audience Builder to segment your customers into audiences and target= them across different campaigns.
Within Squeezely Audience Builder you are able to create three types of = audiences.
Product Sets are selections from your Product Catalog, based on user beh= aviour or product criteria. Use product sets to create a personalized inter= actions for your customers.
Journeys use Profiles, Audiences and Product Sets to create 1-to-1 perso= nalized communication flows.
This is where you will find information about the data you are collectin= g and analyze results to plan your next actions.
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Want to find info about a specific feature? Check out these topics below= !